Leaving reviews for agents after buying or selling your home is a great gift, second only to referring friends and family. Agents can take it a step further and do video reviews with their happy clients, easily shareable on social media and YouTube. Here are some examples of great reviews […]
Business earned is better than business purchased. Erik Hatch Referrals are your bread and butter – or they will be one day if not now. Put in an action plan to help your happy clients do the work for you promoting you and your brand. There is nothing more persuasive […]
Despite all the talk about disruption and new models sweeping real estate, old-fashioned referrals are actually becoming more important to brokerages. According to the 2020 NAR Profile of Home Buyers and Sellers, agent referrals were the 6th most common way a buyer found their agent (5% of transactions), and 5th […]
Snail mail becomes more and more meaningful the more that businesses go digital. A handwritten note feels a million times more authentic than even the most masterful composition sent to an email address. Fortunately, there are easy, quick, and cheap ways to incorporate thank you notes and other such notes […]
“If you want to get rich in real estate, sell stuff to Realtors”. Overspending on shiny objects is the bane of real estate agents. It’s not a victimless crime, either. That stuff adds up and, before long, can add up to enough to tank your business. Wait until you’re closing […]
Evabot offers the Eva Gifting Assistant, a tool that allows you to match clients with a particular gift package tailored to their tastes and needs. The tool includes a client interface where they share their interests. It’s designed to make the closing gift experience interesting and easy. The gift boxes […]
What is “database marketing”? It could mean several things. Calling your sphere of influence, email marketing, and following up in your CRM could be considered marketing to your database. Referral marketing tools that keep you top-of-mind like market snapshots and homeiversary cards could be considered an element of marketing to […]
Below is a directory of some of the best real estate software for Realtors, teams, brokerages, and MLSs, grouped by category. Some are difficult to classify. For example, some CRMs like Top Producer have a website function, but I wouldn’t classify it as a “platform” the same way I would […]